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Insight & Analytics

A successful marketing strategy is hinged on data, using constant analysis to fine-tune and improve efforts.

Insights & Analytics Insights & Analytics

The business informatics and data management group at TRU finds insights in a deluge of data, so we can make optimizations that have real and meaningful IMPACT. Our team of analysts leverage their deep experience in cross-channel marketing and data collection, mining and analysis, to build consumer-focused marketing campaigns.



Whether it’s using machine learning algorithms to predict how likely a visitor is to convert, or doing an audience analysis deep dive, our team models, researches, and builds products that make our client teams and campaigns smarter. Services Include:

Google Marketing Tools

Google Analytics, Tag Manager, Webmaster, and Adwords Setup

Metrics & KPI Development

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Decision Science & Automation

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Site Behaviour Tracking

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Business Intelligence

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Quantitative Analytics

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