Becoming experts on beer doesn’t happen overnight.
The Beer Store was established in 1927, which means they have been around longer than the Internet. And television. And a lot of other things (probably even you!). Here’s something for the number crunchers to chew on: TBS operates over 450 retail stores, serves 20,723 licensed customers, 650 government-owned LCBO retail locations, 141 retail partners, and 71 Northern Agents.
The Beer Store needed to consolidate there digital and commerce websites into a signal multi-use platform to service both B2C and B2B customers.
Our approach was to leverage a headless commerce engine so that TBS.ca could serve as both a marketing and commerce platform.
TRU partnered with Big Commerce to deliver an integrated website that services both digital marketing and technology teams.
While the work speaks for itself, The Beer Store continues to rely on our expertise and speed of execution to deliver innovative digital experiences for their customers.